Smart Strategies to Boost Your Email Open Rates
By Gavin Hewitson 4 Smart Strategies to Boost Your Email Open Rates An unopened email is a missed opportunity—where your audience never sees your message, offer, or update. Improving your open rates isn’t just about luck; it’s about using smart, strategic tactics that make your emails stand out in a crowded inbox. Here are four […]
How to Leverage the Welcome Sequence to Get More Clients
By Louise Deed How to Leverage the Welcome Sequence to Get More Clients Imagine this: someone signs up for your email list, excited about how you can help them and then… silence. A missed opportunity to turn curiosity into connection and connection into clients. First impressions matter, especially in marketing. A well-crafted welcome sequence is […]
Mailchimp versus Mailerlite: Which Is The Best Email Marketing Service Provider?
By Tiffany Bartlett Mailchimp is the most popular email marketing platform for small service providers in New Zealand. It’s still a strong choice especially for small business owners. However, Mailerlite and other email marketing platforms are increasing in popularity. I’ve helped small businesses with both platforms as well as other email service providers (ESPs). One […]