Working with a Wix SEO specialist is an great way to ensure your website is optimised for search engines.
However, achieving higher ranking in search engines isn’t a one-time task—it’s a non-stop process.
Once your website’s SEO settings are in place, you can continue building on this foundation to improve your rankings and attract more visitors.
Here’s some advice on how to improve your site rankings with search engines such as Google:
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1. Regularly Publish Quality Content
Search engines (Google, Bing, even AI options) love fresh, relevant content.
Keep your website active by posting blog articles, news updates, or new pages that address your audience’s interests.
Focus on:
- Writing about trending topics in your industry – for example Michael Anastasiadis (Mortgage Advisor) regularly publishes content about the housing market and interest rates.
- Answering common questions your target audience has.
- Incorporating relevant keywords naturally throughout your content.
- Using the tools in Wix to optimise your blogs with meta titles, descriptions, and alt text for images – more on that here
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2. Keep Your Keywords Up-to-Date
The keywords your ideal people search for can change over time.
Use tools like Google Keyword Planner or SEMrush to research new terms and trends.
- Add new keywords to existing pages where relevant.
- Avoid keyword stuffing—always prioritise readability and user experience.
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3. Monitor Your Website Performance
Wix provides a built-in analytics dashboard to track website traffic and user behaviour.
Regularly check for:
- Which pages are performing well and why.
- Bounce rates and ways to improve engagement.
- Which search terms drive traffic to your site.
Use this data to refine your content strategy and improve underperforming pages.
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4. Build High-Quality Backlinks to improve Website Ranking
Earning backlinks from trusted websites signals to search engines that your site is worthy of good rankings.
But they need to be quality to be effective.
Look to create authentic connections with other complimentary businesses.
- Reach out to industry blogs for guest posting opportunities.
- Share your content on social media to encourage natural sharing.
- Collaborate with local businesses or organisations for mutual linking opportunities.
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5. Keep Optimising for Mobile
With a growing number of people browsing on mobile devices, ensuring your site is mobile-friendly is essential.
- Regularly test your site’s mobile experience using Wix’s Mobile Editor.
- Optimise loading speeds by compressing images and limiting heavy scripts.
- Ensure clickable elements are easy to tap on smaller screens.
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6. Refresh Your Content and Pages
Update your existing pages to keep them relevant:
- Add new statistics or case studies to older posts.
- Update images with fresh designs or better-quality visuals.
- Revise content to target new keywords or adapt to changes in your industry.
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7. Stay Current with SEO Trends
SEO is constantly evolving.
Stay ahead of the curve by:
- Reading blogs from trusted SEO experts – I highly recommend Corey Hinde at Good Oil Digital Marketing
- Attending webinars or courses about SEO trends.
- Keeping an eye on Wix’s SEO updates and new features.
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8. Leverage Wix’s SEO Tools
Wix regularly updates its platform with new features to help you optimise your site further.
Make use of:
- The SEO Setup Checklist to ensure you’re covering the basics.
- Advanced SEO tools for custom meta tags and schema markup.
- Wix Velo if you need more technical SEO customisations.
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9. Encourage User Engagement
Search engines reward sites that provide great user experiences.
Encourage engagement by:
- Adding calls-to-action (CTAs) to keep users on your site longer.
- Making your navigation easy to use and intuitive.
- Offering interactive features like quizzes, polls, or comment sections.
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10. Maintain Your Technical SEO
Even after working with a specialist, technical SEO requires ongoing attention:
- Regularly check for broken links using tools like Ahrefs or Screaming Frog.
- Ensure your sitemap is up-to-date and submitted to Google Search Console.
- Continuously monitor your site’s loading speed and performance.
Improving your SEO is an ongoing journey, but with the right strategies, you can build on the work done by your Wix SEO specialist.
By being proactive, monitoring your site’s performance, and adjusting to industry changes, you’ll maintain an edge and keep driving people to your website.
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Author: Zoe Sizemore
