Content marketing:
Not a bad definition.
Content is more about people coming TO YOU, rather than most other marketing methods which could be called “outbound” – or to some… intrusive?
We think that all businesses should take their content marketing game seriously.
Educate / entertain / teach / comment… video / blogging / social media / emails…. its up to you.
Here is one easy method we recommend if you need a hand starting out:
Start with Gemini – https://gemini.google.com/
Let’s say you are an HR consultant, looking to gain some traction online.
You might ask Gemini this:
Please write an article: “3 Ways to Create a More Inclusive Workplace Culture in New Zealand”
This listicle can appeal to businesses that are looking to improve their DEI efforts.
You’ll get something like this back:
3 Ways to Create a More Inclusive Workplace Culture in New Zealand
Diversity, Equity, and Inclusion (DEI) are essential components of a thriving workplace. By fostering a culture of inclusivity, businesses can improve employee morale, boost productivity, and attract top talent. Here are three actionable steps to create a more inclusive workplace culture in New Zealand:
1. Promote Diversity and Inclusion Training
- Invest in Comprehensive Programs: Provide comprehensive DEI training programs that cover a wide range of topics, including unconscious bias, cultural sensitivity, effective communication, and microaggressions. These programs should be tailored to the specific needs and demographics of your workforce.
- Make Training Mandatory: Ensure that all employees participate in DEI training to reinforce the importance of inclusivity. This can be done through in-person workshops, online modules, or a combination of both.
- Offer Follow-Up Sessions: Provide opportunities for employees to discuss their learnings and ask questions in follow-up sessions. This can help to reinforce the key concepts and address any concerns.
- Incorporate DEI into Ongoing Development: Integrate DEI into ongoing employee development and performance reviews. This can help to ensure that employees are continually learning and growing in their understanding of diversity and inclusion.
2. Create Employee Resource Groups (ERGs)
- Support Formation: Encourage the creation of Employee Resource Groups (ERGs) based on shared identities, such as race, gender, sexual orientation, or disability. ERGs can provide a safe and supportive space for employees to connect, network, and advocate for their interests.
- Provide Resources: Offer resources and support to ERGs to help them organize events, provide mentorship, and advocate for their members. This may include funding, training, and access to company resources.
- Foster Collaboration: Encourage collaboration between different ERGs to promote cross-cultural understanding and inclusivity. This can help to break down silos and create a more cohesive workplace culture.
3. Implement Inclusive Policies and Practices
- Review Existing Policies: Review your company’s policies and procedures to ensure they are inclusive and non-discriminatory. This includes policies related to hiring, promotions, compensation, and benefits.
- Update Hiring Practices: Implement fair hiring practices that prioritize diversity and avoid unconscious bias. This may involve using blind resume reviews, conducting unconscious bias training, and partnering with organizations that promote diversity in the workplace.
- Offer Flexible Work Arrangements: Provide flexible work options, such as remote work or flexible hours, to accommodate employees’ needs. This can help to create a more inclusive workplace for employees with disabilities or caregiving responsibilities.
- Create a Culture of Open Communication: Encourage open communication and feedback from employees to address any issues or concerns. This can be done through employee surveys, suggestion boxes, or regular one-on-one meetings.
By implementing these strategies, businesses can create a more welcoming and inclusive workplace culture that benefits everyone. Remember, building a diverse and inclusive workplace is an ongoing process that requires continuous effort and commitment.
Next Step:
Now, this is where you need to start editing, and thinking of how you can use this content.
You could simply use that article as a starting point, and add images, your own words and spins, and links to important resources, to make that a wonderful stand alone blog article.
Or – you could turn it into a checklist for social platforms.
Or – you could use each section / topic mentioned, and create small grabs of content around those… eg smaller social media posts / LinkedIn posts etc.
Or – you could build out a free email series based on that content.
Or – you could expand on that, and turn it into a script for a video course or single video.
There are many ways you could use this single piece of content, to start a solid content marketing journey. Once you start, people will ask you questions and engage with you, that will help you create MORE content, but also start solving peoples problems and understanding exactly where your services best fit with your clients needs.
Essentially – content marketing is about providing value and things of interest, that pulls in your ideal clients to you, rather than reaching out.
More examples of Content Marketing:
Bozinoff Mortgages – just teach people about housing, finance, and keep them updated on the market. They’ll come to you. Email list, video, written blog posts. It all helps.
I think you get the idea!
Feel free to reach out and ask us more, contact details below:
More Information:
👉 Marketers List – Find Trusted Marketing Professionals
👉 Blog
👉 Contact Us