How to Best Use Social Media to Grow Your Business in 2025

The Ultimate Guide for Trades Like Electricians, Plumbers & More.

In 2025, social media isn’t just about selfies and viral videos—it’s one of the most powerful tools tradespeople can use to grow their business.

Whether you’re a painter in Wellington or a electrician in Auckland, your customers are scrolling, searching, and selecting service providers via social platforms.

Here’s how you can best use social media to grow your trades business in 2025.

Why Social Media Matters for Trades in 2025

Increased Visibility: 90% of consumers use social media to research local businesses before hiring.
Trust Building: Posting real work builds trust faster than any ad.
Free or Low-Cost Marketing: Social media gives you reach without breaking the bank.
Search Integration: Google is indexing social profiles—optimised posts can improve your overall SEO.

Best Platforms for Tradies in 2025

Facebook: Great for community engagement, local groups, and reviews.
Instagram: Show off before-and-after shots, short videos, and Stories.
TikTok: Short-form videos of fixes, tips, or behind-the-scenes content can go viral.
LinkedIn: Perfect for connecting with other local businesses or real estate professionals.
YouTube: Build authority by sharing how-tos, safety tips, and customer testimonials.

7 Social Media Strategies That Work for Trades

1. Show Off Your Work

Post before-and-after photos and short videos of completed jobs. People want to see what you can do!

2. Use Geo Tags and Local Hashtags

Tag your service area (e.g. #DromanaPlumber, #GoldCoastElectrician) so locals can easily find you.

3. Post Customer Testimonials

Ask happy customers for a quick quote or short video. Trust is everything in the trades.

4. Educate Your Audience

Share simple DIY tips, safety advice, or what to check before calling a tradie. This builds authority and encourages sharing.

5. Go Behind the Scenes

Share your morning routine, tools you use, or a day in the life. It makes your brand more relatable.

6. Run Local Promotions

Offer discounts for social media followers, or run a contest for a free home service inspection.

7. Engage With Comments & Messages

Answer questions quickly, respond to comments, and be friendly. It builds rapport and increases visibility.

Weekly Social Media Checklist for Tradies

✅ Post 3–5 times per week (images or videos)
✅ Use 3–5 relevant hashtags per post
✅ Tag your location on every post
✅ Reply to all comments and messages within 24 hours
✅ Post one customer review or testimonial per week
✅ Share one tip or helpful insight per week
✅ Track insights to see what content performs best

SEO Tips for Social Media in 2025

Use keywords in your post captions (e.g. “emergency plumber in Dromana”).
Add your services and service area in your bio.
Link back to your website in every profile.
Create content that solves common problems (this increases shares and saves).
Add alt text to every image—this helps visually impaired users and your SEO.

Frequently Asked Questions (FAQs)

Q: How often should I post on social media?

A: Aim for 3–5 times per week for best results. Quality matters more than quantity.

Q: What if I don’t have time to post regularly?

A: Use scheduling tools like Buffer or Meta Business Suite. You can batch content for the month in one go.

Q: Is it worth hiring someone to manage my social media?

A: If you’re busy with jobs and quotes, outsourcing can help keep your feed consistent and professional—especially if you want to scale.

Q: Which platform is best for getting more leads?

A: Facebook and Instagram are best for direct leads, while YouTube and TikTok help build authority and trust.

Q: How do I get more followers?

A: Post consistently, use hashtags, tag your location, and engage with local community pages or groups.

Final Thoughts

In 2025, if you’re not active on social media, you’re invisible to a huge portion of your market.

But if you use it wisely—posting great content, engaging with your community, and showcasing your work—social media can be your most powerful marketing tool.

So, whether you’re rewiring homes or fixing leaks, start snapping photos, sharing tips, and showing your face online. Your next big job might just be a scroll away.