Marketers Are Currently Using AI in These Ways

Artificial intelligence (AI) has rapidly moved from a buzzword to a business essential—especially in marketing.

Whether you’re a small painting business owner or leading a growing team of business advisors, understanding how marketers are using AI now can unlock new levels of efficiency, creativity, and growth.

Here are the some ways marketers are currently using AI—and how you might use them too.

1. Automating Content Creation

AI tools like ChatGPT, Jasper, and Copy.ai are helping marketers write blog posts, social media content, ad copy, and email campaigns faster than ever. While human creativity still drives the strategy, AI accelerates production and ensures consistent messaging.

✅ Try this: Use AI to draft your next email newsletter or product description—then refine it with your own voice.

2. Personalizing Customer Experiences

AI can analyze customer data in real time to deliver personalized content, product recommendations, or email sequences. Whether it’s suggesting the right product or tailoring an onboarding journey, AI helps businesses feel more human at scale.

✅ Try this: Integrate AI into your email marketing platform (like Mailchimp or Klaviyo) to send dynamic, behavior-based messages.

3. Generating Visual Content

Need graphics, social media posts, or even logos? Tools like Canva’s AI features and Midjourney allow marketers to create branded visuals with minimal design skills. AI-generated images are also great for testing ad creatives quickly.

✅ Try this: Use AI to create multiple variations of your next Instagram post and see which style performs best.

4. Boosting SEO Performance

Marketers are leveraging AI to uncover trending keywords, write optimized content, and identify on-site SEO improvements. Platforms like Surfer SEO and Clearscope help businesses rank higher without needing a full-time SEO team.

✅ Try this: Ask AI to generate blog post outlines based on high-ranking keywords in your niche.

5. Managing Social Media

AI tools can suggest hashtags, generate captions, analyze engagement, and even schedule posts at optimal times. Platforms like Buffer, Later, and SocialBee are incorporating AI to save time and increase visibility.

Our personal favourite social media tool is Publer – this article helps you to use it: https://goodoil.marketing/blog/how-to-set-up-publer-io/

We discussed some methods for using Social Media in your business, here: https://marketerslist.co/how-to-best-use-social-media-to-grow-your-business-in-2025/

✅ Try this: Use an AI assistant to help brainstorm a month’s worth of social media posts in one session.

6. Predicting Customer Behavior

Machine learning models can forecast which leads are most likely to convert, when customers might churn, and what offers drive the most action. This allows for smarter marketing spend and higher ROI.

✅ Try this: Connect your CRM to an AI tool that scores leads or segments audiences based on behavior.

7. Enhancing Chatbots and Customer Support

Modern AI chatbots provide real-time answers to FAQs, schedule appointments, and even guide customers through purchases. This reduces support load while improving user experience.

✅ Try this: Add an AI chatbot to your website to handle common queries and capture leads 24/7.

8. Creating Data-Driven Campaigns

AI excels at crunching numbers. Marketers are using it to analyze past campaigns, spot trends, and recommend strategies—fast. Google Analytics, HubSpot, and Meta Ads now offer AI-powered insights and automation.

✅ Try this: Use AI to review your past 6 months of marketing data and suggest improvements.

9. Real world Examples:

We went out to our LinkedIn community to ask people how they had been integrating AI into their work so far. Here are some of the replies:

Louise Deed: “I use AI for idea generation for content and to help turn my often jumbled thoughts into something useful. It helps me brainstorm areas I feel stuck in.”

Nikki Bollen: “Yes! So far I’m using it for my own content creation for my SMM business- for content ideas and formatting more than anything. Loving it, and everything I’m learning.

I’m not using it for clients at this point until I know we’re on top of our game, and even then for existing clients it will be optional. New clients – that’s a conversation we will have to have.”

Amit Raj: “Using it within the link building process for
– initial link strategy creation. Ie take a bunch of info about a clients ICP/audience and then run a GPT to figure out all the related sectors we should reach out to, along with potential content idea crossover.

– content writing for guest posting. Not to write the piece, but more to conduct deep research, which is required when we have to frame the article towards the target sites audience, but we need very nuanced advice/trending topics. Perplexity is good at this. Also coming up with contextual crossover to incorporate the clients link, without harming context but also still keeping in line with what is relevant to the site it’s being published on.

– data prospecting. Not quite as deep as maybe Ajay mentioned in his, but categorising based on target website or “website type”. We’ll then segment lists based on this, so that templates can be themed towards each of those segments.

That’s some of the use cases.”

Emma Ranson: “I use it to put my thoughts into structured words and post ideas. Also for non business things like travel ideas and budgets.”

Bonnie Vujcich: “I use AI to help me to process large pieces of information, content planning and creation, brainstorming, data analysis and anything else I can find a use for.”

Ajay Paghdal: “We built a tool that automates link prospecting with various ai sequences:

I use chatgpt 4o for wordpress featured image creation

We use ai to think of link insert text. We use it everywhere lol”