How to Show Up on AI Search
By Corey Hinde The rise of AI-powered search engines and generative AI tools has fundamentally shifted the landscape of online visibility. No longer is it just about keywords and traditional SEO; instead, it’s about providing clear, concise, and authoritative information that AI models can easily understand, synthesize, and present to users. To ensure your business […]
Easy Ways to Get Started Using AI for Your Business
by Corey Hinde Artificial Intelligence (AI) is no longer a futuristic concept; it’s a powerful, accessible tool that can revolutionize how businesses operate, especially in marketing. For small and medium-sized enterprises (SMEs), AI offers a significant competitive edge, allowing them to do more with less. Here’s how you can easily integrate AI into your business, […]
Business Coach vs Business Consultant vs Business Mentor vs Business Advisor: The Complete Guide
by Corey Hinde x When seeking help for your business, you’ll encounter various types of advisors offering different services and approaches. It can get confusing! Understanding the distinctions between a business coach, business consultant, business mentor, and business advisor is crucial for making the right choice for your specific needs. This comprehensive guide explores the […]
Creative Ways to Get Backlinks for Your Business in 2025
By Corey Hinde Building high-quality backlinks remains one of the most crucial factors for SEO / search engine success in 2025. While traditional link-building methods still work, we are finding that more creative and authentic approaches to earn valuable backlinks that boost your search rankings and drive organic traffic are needed (people to your website). […]
How to use AI to help improve findability on AI
By Corey Hinde My own Digital Agency, Good Oil Digital Marketing, is mostly known for ranking businesses higher on Google. Normal search (SEO), Local SEO or Google Business Profile, as well as Google ads. Lately, EVERYONE wants to know more about getting found on AI search like ChatGPT. Fair enough…. the number of people using […]
8 Free SEO Tools Every NZ Business Owner Should Use
By Corey Hinde Want to improve your website’s visibility without spending a cent? Here’s a quick guide to 8 free SEO tools that can help NZ businesses boost their online presence. These tools are perfect for tracking performance, managing local listings, finding keywords, and fixing technical issues. x Tools You Should Know: x Quick Comparison: […]
Why Isn’t My Website Ranking? SEO Questions Answered
By Corey Hinde . Your website might not be ranking because of these key issues: Quick Fixes: SEO success requires addressing these areas step-by-step. Start by fixing technical issues, then improve your local presence and content quality. . 10 Reasons Your Website Isn’t Ranking on Google (And How to Fix It!) 1. Common Technical SEO […]
Marketers Are Currently Using AI in These Ways
By Corey Hinde . Artificial intelligence (AI) has rapidly moved from a buzzword to a business essential—especially in marketing. Whether you’re a small painting business owner or leading a growing team of business advisors, understanding how marketers are using AI now can unlock new levels of efficiency, creativity, and growth. Here are the some ways […]
How to Best Use Social Media to Grow Your Business in 2025
By Corey Hinde The Ultimate Guide for Trades Like Electricians, Plumbers & More. . In 2025, social media isn’t just about selfies and viral videos—it’s one of the most powerful tools tradespeople can use to grow their business. Whether you’re a painter in Wellington or a electrician in Auckland, your customers are scrolling, searching, and […]
How to Market an Ecommerce Food Business
By Corey Hinde The ecommerce food market is thriving—especially for health-conscious and sustainability-minded consumers. If you’re running an organic ecommerce store like Simply Organic, you already have something special: a mission-driven brand, high-quality products, and a loyal niche. But to stand out and scale, you need smart, strategic marketing. Here’s how to market your ecommerce […]