Do Brand Comparison Articles Work for SEO?
By Corey Hinde TL;DR (Too Long; Didn’t Read) If you’re in SEO right now and not using brand comparison content, you’re leaving easy wins on the table. People are already Googling things like: And when they do that… someone is going to rank. The question is: why shouldn’t that be you? Why Brand Comparison Articles […]
Exit Planning in New Zealand: Sell Smart, Not Fast
Thinking about selling your business? Here’s what Kiwi owners need to know before they list. Selling a business is one of the biggest financial and emotional decisions a Kiwi owner will ever make. Yet too often, it’s rushed. The truth? A great exit doesn’t happen by accident — it happens by design. According to New […]
How to Use AI to Get Found by AI: Real-World Examples from Local Businesses
By Corey Hinde AI-powered search is no longer a thing of the future — it’s here. Tools like ChatGPT, Google SGE, and AI assistants in platforms like Siri and Alexa are changing the way customers discover businesses. But here’s the challenge: AI can’t recommend you if it doesn’t understand you. This article will show you […]
How to Show Up on AI Search
By Corey Hinde The rise of AI-powered search engines and generative AI tools has fundamentally shifted the landscape of online visibility. No longer is it just about keywords and traditional SEO; instead, it’s about providing clear, concise, and authoritative information that AI models can easily understand, synthesize, and present to users. To ensure your business […]
Easy Ways to Get Started Using AI for Your Business
by Corey Hinde Artificial Intelligence (AI) is no longer a futuristic concept; it’s a powerful, accessible tool that can revolutionize how businesses operate, especially in marketing. For small and medium-sized enterprises (SMEs), AI offers a significant competitive edge, allowing them to do more with less. Here’s how you can easily integrate AI into your business, […]
Business Coach vs Business Consultant vs Business Mentor vs Business Advisor: The Complete Guide
by Corey Hinde x When seeking help for your business, you’ll encounter various types of advisors offering different services and approaches. It can get confusing! Understanding the distinctions between a business coach, business consultant, business mentor, and business advisor is crucial for making the right choice for your specific needs. This comprehensive guide explores the […]
Creative Ways to Get Backlinks for Your Business in 2025
By Corey Hinde Building high-quality backlinks remains one of the most crucial factors for SEO / search engine success in 2025. While traditional link-building methods still work, we are finding that more creative and authentic approaches to earn valuable backlinks that boost your search rankings and drive organic traffic are needed (people to your website). […]
How to use AI to help improve findability on AI
By Corey Hinde My own Digital Agency, Good Oil Digital Marketing, is mostly known for ranking businesses higher on Google. Normal search (SEO), Local SEO or Google Business Profile, as well as Google ads. Lately, EVERYONE wants to know more about getting found on AI search like ChatGPT. Fair enough…. the number of people using […]
8 Free SEO Tools Every NZ Business Owner Should Use
By Corey Hinde Want to improve your website’s visibility without spending a cent? Here’s a quick guide to 8 free SEO tools that can help NZ businesses boost their online presence. These tools are perfect for tracking performance, managing local listings, finding keywords, and fixing technical issues. x Tools You Should Know: x Quick Comparison: […]
Why Isn’t My Website Ranking? SEO Questions Answered
By Corey Hinde . Your website might not be ranking because of these key issues: Quick Fixes: SEO success requires addressing these areas step-by-step. Start by fixing technical issues, then improve your local presence and content quality. . 10 Reasons Your Website Isn’t Ranking on Google (And How to Fix It!) 1. Common Technical SEO […]