Marketers Are Currently Using AI in These Ways
By Corey Hinde . Artificial intelligence (AI) has rapidly moved from a buzzword to a business essential—especially in marketing. Whether you’re a small painting business owner or leading a growing team of business advisors, understanding how marketers are using AI now can unlock new levels of efficiency, creativity, and growth. Here are the some ways […]
How to Best Use Social Media to Grow Your Business in 2025
By Corey Hinde The Ultimate Guide for Trades Like Electricians, Plumbers & More. . In 2025, social media isn’t just about selfies and viral videos—it’s one of the most powerful tools tradespeople can use to grow their business. Whether you’re a painter in Wellington or a electrician in Auckland, your customers are scrolling, searching, and […]
How to Market an Ecommerce Food Business
By Corey Hinde The ecommerce food market is thriving—especially for health-conscious and sustainability-minded consumers. If you’re running an organic ecommerce store like Simply Organic, you already have something special: a mission-driven brand, high-quality products, and a loyal niche. But to stand out and scale, you need smart, strategic marketing. Here’s how to market your ecommerce […]
How to Do SEO for a Building Company in New Zealand
By Corey Hinde If you’re a builder in New Zealand—or you’re working with one—getting found online is everything. Word-of-mouth still works, but your website is often your first impression. That’s why SEO (Search Engine Optimisation) is a crucial tool to help your building company show up on Google when potential clients search for services like […]
Beginner’s Guide to Cybersecurity for Business Owners
By Corey Hinde Cybersecurity is no longer an optional luxury—it’s a necessity. Cyber threats are constantly evolving, and small to medium-sized businesses (SMBs) are prime targets for hackers due to their often-limited security measures. A cyberattack can result in financial loss, reputational damage, and even legal repercussions. If you’re a business owner with little to […]
How to Use AI Tools to Improve Your Social Media Marketing Results
By Corey Hinde Social media marketing is more competitive and fast-paced than ever. With millions of businesses vying for attention across platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter (X), standing out requires more than just creativity—it demands strategy, precision, and efficiency. That’s where Artificial Intelligence (AI) comes in. AI has become a game-changer in […]
AI Tools to Boost Your Marketing Efforts
By Corey Hinde If you are a business owner in 2025, I’ll bet you are thinking of ways to use AI to help your business. Why wouldn’t you be? Seems like everyone is increasing efficiency, saving time, and growing with the influx of AI tools. What about Marketing? We’ve got you covered, here are some […]
How to Improve Cybersecurity in Your Business
By Corey Hinde Cybersecurity is a critical concern for businesses of all sizes. Cyber threats continue to evolve, making it essential for organizations to implement robust security measures. Below are key steps to improve cybersecurity in your business, including best practices, checklists, and useful resources. . . 1. Conduct a Cybersecurity Risk Assessment Understanding your […]
How to add your business to Bing Places
By Corey Hinde In our SEO agency, Good Oil Digital, we’ve noticed that our clients are getting a lot more traffic from Bing lately. So, we thought it would be useful to ensure people had their businesses listed on Bing Places, kind of the Google Maps equivalent for Bing. There are several maps you should […]
What Percent of Web Traffic is Mobile?
By Corey Hinde Introduction The question “What percent of web traffic is mobile?” has become increasingly important for businesses, marketers, and website owners who want to optimise their digital strategies. As mobile devices like smartphones and tablets continue to dominate how people access the internet, understanding the precise share of web traffic coming from mobile […]