Blog

Exit Planning in New Zealand: Sell Smart, Not Fast

Thinking about selling your business? Here’s what Kiwi owners need to know before they list. Selling a business is one of the biggest financial and emotional decisions a Kiwi owner will ever make. Yet too often, it’s rushed. The truth? A great exit doesn’t happen by accident — it happens by design. According to New […]

Easy Ways to Get Started Using AI for Your Business

by Corey Hinde Artificial Intelligence (AI) is no longer a futuristic concept; it’s a powerful, accessible tool that can revolutionize how businesses operate, especially in marketing. For small and medium-sized enterprises (SMEs), AI offers a significant competitive edge, allowing them to do more with less. Here’s how you can easily integrate AI into your business, […]

Business Coach vs Business Consultant vs Business Mentor vs Business Advisor: The Complete Guide

Business Coach

by Corey Hinde x When seeking help for your business, you’ll encounter various types of advisors offering different services and approaches. It can get confusing! Understanding the distinctions between a business coach, business consultant, business mentor, and business advisor is crucial for making the right choice for your specific needs. This comprehensive guide explores the […]

Creative Ways to Get Backlinks for Your Business in 2025

By Corey Hinde Building high-quality backlinks remains one of the most crucial factors for SEO / search engine success in 2025.  While traditional link-building methods still work, we are finding that more creative and authentic approaches to earn valuable backlinks that boost your search rankings and drive organic traffic are needed (people to your website). […]

How to use AI to help improve findability on AI

By Corey Hinde My own Digital Agency, Good Oil Digital Marketing, is mostly known for ranking businesses higher on Google. Normal search (SEO), Local SEO or Google Business Profile, as well as Google ads. Lately, EVERYONE wants to know more about getting found on AI search like ChatGPT. Fair enough…. the number of people using […]

How to Market an Ecommerce Food Business

By Corey Hinde The ecommerce food market is thriving—especially for health-conscious and sustainability-minded consumers. If you’re running an organic ecommerce store like Simply Organic, you already have something special: a mission-driven brand, high-quality products, and a loyal niche. But to stand out and scale, you need smart, strategic marketing. Here’s how to market your ecommerce […]

How to Do SEO for a Building Company in New Zealand

By Corey Hinde If you’re a builder in New Zealand—or you’re working with one—getting found online is everything. Word-of-mouth still works, but your website is often your first impression. That’s why SEO (Search Engine Optimisation) is a crucial tool to help your building company show up on Google when potential clients search for services like […]

Beginner’s Guide to Cybersecurity for Business Owners

By Corey Hinde Cybersecurity is no longer an optional luxury—it’s a necessity. Cyber threats are constantly evolving, and small to medium-sized businesses (SMBs) are prime targets for hackers due to their often-limited security measures. A cyberattack can result in financial loss, reputational damage, and even legal repercussions. If you’re a business owner with little to […]

How to Improve Cybersecurity in Your Business

By Corey Hinde Cybersecurity is a critical concern for businesses of all sizes. Cyber threats continue to evolve, making it essential for organizations to implement robust security measures. Below are key steps to improve cybersecurity in your business, including best practices, checklists, and useful resources. . . 1. Conduct a Cybersecurity Risk Assessment Understanding your […]

How to increase profit margins for a marketing agency

By Corey Hinde This article has been prepared to help the business owners here ON Marketers List. We want these good marketing vendors to stay in business, so they can serve their clients for the long haul…. so making a profit is crucial! Disclaimer – I am NOT a business advisor / profit doctor – […]